microsoft | say it with windows

we were so tired of ai stories about efficiency—doing more, faster. so when microsoft came to us asking for a brand love campaign, we decided to create something that with a real impact. we noticed a communication gap between immigrant parents and their kids, and our instincts told us technology could help change that. so We brought together first-generation grown children and their immigrant parents, giving them the tools they needed—Windows devices powered by Copilot AI—to start honest, heartfelt conversations.