microsoft | say it with windows

most ai stories are about efficiency — doing more, faster. but when microsoft came to us asking for a brand love campaign, we wanted to create something more meaningful. we noticed a communication gap between immigrant parents and their kids — and we believed we could use technology to change that. so We brought together first-generation grown children and their immigrant parents, giving them the tools they needed—Windows devices powered by Copilot AI—to start honest, heartfelt conversations.